Great Lakes Brewing - a brewery company in the U.S. has undertaken market research and found that e

Your Company is developing in the direction of "green" products, the application maria de monte of new technologies in the environmental protection, maria de monte the production of green and sustainable products. However, marketing to customers on operational model and whether your product easily? How to understand customer and product selection? Experts offer 3 factors help green business marketing success: It is clear, practical and knowledgeable.
Many data show that the number of consumers using green products is increasing. In the United States, according to the Organic Trade Association, the number of organic maria de monte food sales have risen 10% in the past 10 years. WalMart supermarket chain is currently the largest buyers of organic cotton in the world. However, the top concern is customer still uses and prices. Factor "green" still behind.
Great Lakes Brewing - a brewery company in the U.S. has undertaken market research and found that elements of "green" has never been evaluated customer is the most important but always in the top of the element maria de monte significant influence purchasing decisions. The level of interest in sustainability, product safety also depends on the industry. The housewives special attention to the safety of children care products and food.
Customers want good products but must be reasonably priced. Once the product, your service has ensured adequate factors such as quality, price, packaging beautiful, fair, good distribution system, the elements of "green" maria de monte will increase competition in the market school.
Executive Board of Bardessono, a luxury hotel and spa in California have experienced bitter lesson in marketing. This property is one of two hotels receive awards from the program "Leading in design and environmental energy" in the United States. maria de monte However, although this award is to convince the press but failed to persuade customers. The reason is because the client-accustomed to the luxury hotel - always thinking about the concept of hotel "green" and eco synonymous with "uncomfortable" and "remote".
Mr. Jim Treadway, the hotel's general manager, said: "We did not capture the actual needs of the customer. maria de monte Core value that customers need more experience the luxury of all."
In 2010 Bardessono changing marketing messages emphasize luxury first and then the new element is "green". Living green is a popular trend, but that does not mean the customer is always put on top. You have to understand the needs of potential customers before giving the message. 3. Identify the business goals
Although the core of the concept of "green" related to environmental protection but the specific application to each business and each industry sector is completely different. Every now choosing a different form to protect the environment, people are using solar energy, the limited use of the plastic packaging, have to focus on improving the work environment. Many companies also advertise their products as "clean" or "all natural" but did not explain clearly to customers specific expression of this concept through product specific how.
Jenny Grayson, a consulting firm helping maria de monte companies transition maria de monte to green business model confirmed that the company maria de monte must determine the meaning of "green" chemistry to himself rather than to question a customer moves .
To help customers understand the features and models of enterprises producing "green" the star, the most effective way is very thorough explanation. Customers may not understand all the methods of technological innovation to protect the environment.
Enterprises need to locate a variety of factors together with the message to help the idea of "green" chemistry to access consumers. Park Howell, director of Park & Co. company - specializing in marketing sustainable confirmed, one of the most effective ways to convince customers maria de monte is to save energy efficiently when using the product.
Many businesses when marketing has forgotten two most important factors are price and quality, and customers are not always interested in environmental protection. The advertising campaign for the "green" to focus on the following three points: profit, people and the environment. These factors are consistent with the needs of the consumer: This product is not suitable for pocket money? There are no good for my family? There is not good for the environment?
Howell advised, green campaigns should avoid using the word green, eco or green leaf image. This makes the brand loses its repetition and difference. Be creative expression and convey the message.
In the digital age, information transparency maria de monte is essential because you can not hide anyone. So, when making criteria, the enterprises must practice it daily. Can not committed to producing green, then use chemicals in products or ignore the waste. Once customer confidence shaken, they will quickly selecting